Products




Scope and brandsedit

The corporation markets specific brand names to different market segments.

Its Business/Corporate class represent brands where the company advertising emphasizes long life-cycles, reliability, and serviceability. Such brands include:

  • OptiPlex (office desktop computer systems)
  • Dimension (home desktop computer systems)
  • Vostro (office/small business desktop and notebook systems)
  • n Series (desktop and notebook computers shipped with Linux or FreeDOS installed)
  • Latitude (business-focused notebooks)
  • Precision (workstation systems and high-performance "Mobile Workstation" notebooks),
  • PowerEdge (business servers)
  • PowerVault (direct-attach and network-attached storage)
  • Force10 (network switches)
  • PowerConnect (network switches)
  • Dell Compellent (storage area networks)
  • EqualLogic (enterprise class iSCSI SANs)
  • Dell EMR (electronic medical records)

Dell's Home Office/Consumer class emphasizes value, performance, and expandability. These brands include:

  • Inspiron (budget desktop and notebook computers)
  • XPS (high-end desktop and notebook computers)
  • Alienware (high-performance gaming systems)
  • Venue (Tablets Android / Windows)

Dell's Peripherals class includes USB keydrives, LCD televisions, and printers; Dell monitors includes LCD TVs, plasma TVs and projectors for HDTV and monitors. Dell UltraSharp is further a high-end brand of monitors.

Dell service and support brands include the Dell Solution Station (extended domestic support services, previously "Dell on Call"), Dell Support Center (extended support services abroad), Dell Business Support (a commercial service-contract that provides an industry-certified technician with a lower call-volume than in normal queues), Dell Everdream Desktop Management ("Software as a Service" remote-desktop management, originally a SaaS company founded by Elon Musk's cousin, Lyndon Rive, which Dell bought in 2007), and Your Tech Team (a support-queue available to home users who purchased their systems either through Dell's website or through Dell phone-centers).

Discontinued products and brands include Axim (PDA; discontinued April 9, 2007), Dimension (home and small office desktop computers; discontinued July 2007), Dell Digital Jukebox (MP3 player; discontinued August 2006), Dell PowerApp (application-based servers), and Dell Optiplex (desktop and tower computers previously supported to run server and desktop operating systems).

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